What is ‘Crafty tech’?

Conventionally there are two routes to automation:


  • A high tech approach which adds levels of technology to give a sophisticated flexible system, but which often has reliability and maintenance issues and high initial costs.
  • A low tech approach tends to be reliable, robust and cheap, but often lacks flexibility.


We believe that there is a middle way, a simple, often elegant solution which can give high tech performance with the low tech cost and reliability.

We call this ‘Crafty tech’; the application of some cunning device or principle to greatly simplify the complexity of the solution required.